Ford Case Assignment Example | Topics and Well Written Essays - 250 words

Ford Case - Assignment ExampleDemographic mountain The overall economy was sluggish in 1961 with many consumers having a delay in purchasing in the models that were developed in 1961 and 1962. Social circumstances at that place was a change in the preferences of customers and in the period, the makers were struggle to find the perfect satisfaction for the consumers. Economic circumstances at that place was increase in the disposable income to slightly 5 percent. This was in 1962. There was severe value overlap in the period.Political circumstances There was change in management of the organization with Lee Iacocca becoming Division manager in 1960. There was election of Kennedy as the president. Competitors of the target market The competitors of the target market include Chevrolets, Fords, and Plymouths. There were also bring out of Pontiacs, Buicks, and Dodges. Needs from the competitors The needs that were figured out from the competitors were the target market that needed the cars. The growth of two-car families was an approbative factor that was also realized. Development of products Features the car was compact. The car also had a six-cylinder engine and transmission to the power. cross off name Mustang Design sports car Quality level developed from the existing model Setting of price The price of the car was set at 2368 dollars. There price was set done inviting 52 couples to consider the model and quote a price. Keeping the price low The development was kept low through using the models that had been earlier developed.