10 most important events in the odyssey Essay

1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing 10 most important events in the odyssey 1.) the lotus eaters-drugged Odysseus’ men. 2.)Cyclopes-believed Odysseus that he was no body and gets hurt. 3.) Circe-Odysseus sends his men to find out what she is, turns men into pigs, Hermes gives Odysseus garlic so he doesn’t turn into pig 4.)the sirens-singing Hahahahahah

Questionnaire on fashion brands Essay

Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1âˆâ€", Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences, Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns of young Pakistani consumers Consumer evaluates products based on information cues, which are intrinsic and extrinsic. A number of factors affect the consumer purchase decisions. The results suggest that most important factors that influence a consumer’s final decision are the price and quality of the product in question. Since the consumers usually associate the price of the brand with its quality, a brand priced too low is generally perceived as a low quality product. Similarly, a product priced too high may not be affordable by many. Other factors that have an impact on the consumer preferences are: consumer ethnocentrism, country of origin, social status, price relativity with the competing brands and family and friends. The research was conducted in Karachi and the samples selected included 200 people of age 16-24. The data collected for the research was through a questionnaire and was conducted in two popular shopping malls of the city and two universities since the target audience was largely the youth. Calculations were then analyzed and interpreted using a percentage of respondents and through frequency distribution tables and charts. Keywords: Consumer preference, International brands, Local brands 1. Introduction Globalization is an inevitable phenomenon that is leading the entire world towards becoming one market, a global village. Not only has the process of globalization aided immensely in the exchange of goods and services, information and knowledge through the reductions in international barriers, but it has also led the world into becoming a real single universal community comprising of people from different cultures, thus resulting in the shrinkage of the world. With the world becoming a single market, globalization has had a major contribution in enabling the organizations worldwide to step out of the restricted domestic markets and to set up their operations across the globe with confidence. This has largely led to a decline in the importance in national borders and a greater emphasis on what the consumers actually demand; be the consumers located in the very country in which the organization exists or an entirely different part of the world. Moreover, with the rapid increase in global competition, companies that strictly adhere to and cater to the needs of the local markets are finding themselves at a disadvantage and gradually loosing the competitive advantage that they so much strived to achieve. However, for some products and services â€Å"the tastes and preferences of consumers in different nations are beginning to converge on some global norm† (Holt 2002). From a consumer perspective, however, reactions to the prevalence of global brands seem to vary among the different customers. On the one hand, consumers seem to value and admire global brands and regard such brands as a status symbol. On the other hand, global brands are often criticized for threatening the local differences and imposing the western cultures on our society, leading to a loss of cultural identity. 2. Purpose of the study: âˆâ€" Email: zismail@iba.edu.pk Tel #:+92(333) 3775545 Fax #:+92(21) 38103008 54 This study is aimed at determining consumer preference of the youth of international brands instead of national or local brands in Pakistan. There are various factors which influence consumer purchase decision. Such as  Country of origin, price of the brand fashion, family and friends, brand name, availability, advertising campaigns, consumers’ ethnocentrism etc. The study is also designed to find out the buying behaviour patterns of the young Pakistani consumers, attitudes towards global and local brands and the preference for foreign brands. 3. Literature review Brands have been constantly reviewed and redefined in the marketing literature and there are numerous definitions for ‘brand’. A definition of a brand by The American Marketing Association (AMA) in the 1960s (Keller, 1998:2) is â€Å"a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and differentiate them from those of competitors.† For consumers, when deciding between brands which are in the marketplace will include brands as an element to determine the qualities of the product rather than employing their time to enhance their knowledge of the product in information searching activities. Therefore, consumers use brands as cues to make decisions to purchase or try products (Ger et al., 1993). 4. Quality Perceived quality is defined as the consumers’ judgment about an entity’s (service’s) overall excellence or superiority (Zeithaml, 1988 and Rowley, 1998). Research also indicates that consumers value global brands especially for their assumed high quality and prestigious image (e.g., Nguyen, Barrett and Miller 2005; Steenkamp, Batra and Alden 2003). An internationally well-established brand name can act as a â€Å"halo† constructs that effects quality beliefs (Han 1989). If a brand is perceived as globally available, consumers are likely to attribute a superior quality to the brand, since such quality is thought of as a prerequisite for international acceptance. 5. Country of origin The country of origin effect has been defined as â€Å"the positive and negative influence that a product’s country of manufacture may have on consumers’ decision making processes or subsequent behavior (Elliott and Cameron, 1994). 1991). Infact in the words of Nagashima (1970), COE can be defined as  Ã¢â‚¬Å"the picture, the reputation, and the stereotype that businessmen and consumers attach to products or brands of a specific country. This image is created by such variables as representative products, national characteristics, economic and political background, history, and traditions†. The literature on country-of-origin effects is quite rich and covers the topic from different perspectives in different countries. Some studies have shown that country of origin also has symbolic and emotional meaning to consumes, and it plays an important role along with other attributes such as quality and reliability in shaping consumers attitudes toward products. Moreover, attitudes and perceptions of consumers toward brands and products will depend on categories, for instance, electronic goods from Italy may be perceived as a poor quality but Italian clothing would be perceive as fashionable and high quality (Bikey and Nes, 1982). This would be differently perceived with Japanese brands as Japanese electronic goods would be perceive with positive attitudes and Japanese clothing will be negatively perceived. 6. Price Researchers found out that once consumers perceive a price difference between local-owned and foreignowned brands, price dissimilarities begin to affect their preference for local-owned brands. Therefore, since price is also one of the most important extrinsic cues that consumers use when evaluating the product/brand (Hansen, 2005), we test the impact of price against consumer’s ethnocentric tendencies to determine at what point consumers are willing to forsake preference for local products for a greater price discount with foreignowned products. 7. Social status 55 Authors have stressed that consumers may prefer global brands because of associations of higher prestige (Schuiling & Kapferer, 2004; Shocker, Srivastava, & Rueckert, 1994; Steenkamp, et. al., 2003). Global brands may have a higher prestige than local brands due to their relative scarcity and higher price. Furthermore, global brands may also stand for cosmopolitanism. Some consumers prefer global brands because they enhance their selfimage as being cosmopolitan, sophisticated, and modern. Conversely, according to Ger (1999), local brands tend to be targeted and positioned based on a deep cultural understanding and therefore create â€Å"a sustainable unique value and offer the symbolism of authenticity and prestige†. Still, consumers have been found to have no intrinsic preference for global brands (De Mooij, 1998). 8. Friends and family Reference groups include groups or people whom one can look up for guidance and ask for opinion. These are important source of influencing the brand purchases. Reference group include friends and family who influence ones buying decisions due to special skills, knowledge, personality. If a friend had a bad experience with a product, it is more likely that one will refrain from buying it. However many studies found out that, knowledge that consumers obtain through direct personal experience will be perceived to be more trustworthy than information from other communications. This results in more strongly held beliefs (Swaminathan et al., 2001). 9. Research Questions The reasons for consumer preference of global brands over the local ones. The product attributes that are mostly considered by consumers when buying a brand. The demographic characteristic of consumers who buy foreign brands more frequently. 10. Research methodology This study is a descriptive study and more of a qualitative nature and was conducted to identify and analyze the reasons why consumers prefer international brands to national brands when purchasing consumer goods. The sample for this research included the 200 consumers whose ages ranged from 16-24 years from Karachi. Simple random sampling was used for this study. Questionnaires were used to collect primary data. The questionnaire included closed ended questions and Likert scale is used in most of the questions. These questionnaires were distributed to collect data from the students of  Institute of Business Administration itself as well as the students of Institute of Business Management. Apart from this, we also visited Park Towers shopping mall and The Forum, the two leading shopping malls in Karachi, with the aim of collecting data for our research from the shoppers there. 50 questionnaires were distributed to each of the universities and shopping malls in equal proportion to males and females. We mainly classified our population according to gender. Frequency distribution and bar charts have been used to evaluate the results. In addition to this, the means of different factors that influence consumers’ preferences of the local and global brands were used to determine which factors are considered the most by consumers when purchasing different brands. 11. Findings and Discussion 11.1. Question 1: Do you use international brands products? 56 According to the data collected, 72.5% of the people used international brands of which 60 were male and 85 were females. 18.5% of the people questioned claimed to use international brands occasionally, whereas, 9.1% of the people claimed not to use global brands at all. As indicated in the pie charts above,18.5% of the people who used the global brands sometimes included 28 males and 9 females, and those who did not use the global brands consisted of 12 males and 6 females. 11.2. Question 2 If an international brand and a national brand are priced same, would you prefer the international brand? The purpose of this question was to evaluate and discover how important a factor such as price is in determining whether the consumers would go for the domestic brand or stick to the global one if both the products were in  the same price range. The results found out that 76% of the consumers would go for the international brands whereas 24% would still purchase the domestic ones. 11.3. Question 3 Do you consider where a product is manufactured when purchasing it? F r e q u e n c y d i s Responses This question was asked to discover how much importance the youth lay on the country of origin as a factor when making a purchase. The results revealed far different results compared to what had been stated by the review of previous researches done. As indicated in the graph, the youth was found to be mailnly ignorant of the country in which the brand was manufactured. Majority of the consumers (76% males and 88% females) did not consider it as significant a factor as to affect his or her purchase decision. 11.4. Question 4 It is said that people buy international products so that they can be accepted in a particular social group. Do you agree? 57 The results to these two questions confirmed the general perception that exists in our society, that is, the global are purchased as a status symbol. The youth mainly bought foreign branded products to be able to fit in a particular social group. This occurs largely because peer pressure tends to be high at this age, and most of the people find themselves being victims of inferiority complexes. The results to the first of these questions indicated that on average 75% of the youth (71 males and 79 females) purchased the international and local brands as a status symbol. These results were further enhanced by the results to the next question, which showed that 72% of the males and 68% of the females did, infact, believe that the people purchased the international brands to be able to fit in a particular social group. The table above compares the means of the different factors in influencing consumer preferences of the global brands over the local ones. The means, expressed in percentages, indicates that amongst all the factors, the quality of the branded product was considered the most important factor in shaping the consumers’ purchase decision. The current trends and fashion were found to be just as important, but the price of the product was not found to be more important than the prevailing fashion and styles. The reason why 85% of the people decide to buy a particular brand was mainly because it was reflective of the ongoing fashion and there were only 5% people on average, who did not give importance to the ongoing fashion when purchasing a product. The results revealed that price was rated as the third most important factor in influencing consumer choice, whereas the quality of the product was considered the most significant, followed by the current trends and fashion. Mean number of people ( in percentages) Yes Sometimes 76% 16.5% Price of the product 4.5% 13.5% Country of origin 87.5% 7.5% Quality of the product 75% 15.5% Status symbol 85% 10% Current fashion and trends 64.5% 17.55% Family and friends 60% 20.5% Ethnocentrism No 7.5% 82% 5% 9.5% 5% 18% 19.5% Country of origin, as a factor in influencing consumers’ choice of the brand was hardly a significant factor, since 82% of the people, on, average claimed that they did not consider which country a product is manufactured in when making purchase decisions. Only 4.5% people, on average, claimed that they do consider the country of origin when purchasing a brand. The ethnocentrism factor was considered by 60% of the people questioned. This indicates that most of the people believed that as a Pakistani we should buy our local brands rather than giving preference to the global brands, however, this was what they believed to be the ideal scenario. In practice, our people, especially the females were found to be extremely prone to the global brands. According to our findings, 78% of the females were not willing to even substitute the global brand with a domestic if the foreign  brand is not available. The males, however, were not found to be that prone to the foreign brand. The results also show that status symbol is also perceived to be a major factor in shaping consumer purchase decisions. The above table reveals that 75% of the people linked the branded product with their social status when actually purchasing it. The table provides a summary and ratings of the factors influencing consumer preferences of the national or international brand. 12. References 58 [1] Balabanis, G., Diamantopoulos, A., Mueller, R. and Melewar, T.C. (2001), â€Å"The impact of Nationalism, patriotism and internationalism on consumer ethnocentric tendencies†, Journal of International Business Studies, Volume 32, pp. 157-75. [2] Batra, R., Ramaswamy, V., Alden, D.L., Steenkamp, J.-B.E.M., Ramachander, S., 2000. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. Journal of Consumer Psychology 9 (2), 8395. [3] Bilkey, W.J. and Nes, E. (1982), â€Å"Country-of-origin effects on product evaluations†, Journal of International Business Studies, Volume 13, pp. 89-99. [4] Crawford, J. and Lamb, C. (1981), â€Å"Source preferences for imported products†, Journal of Purchasing and Materials Management, Volume 17, Winter, pp. 28-33. [5] De Mooij, M. (2004). Consumer behavior and culture. Thousand Oaks: Sage. [6] Elliott, G.R. and Camoron, R.C. (1994), â€Å"Consumer perception of product quality and the country of origin effect†, Journal of International Marketing, Volume 2(2), pp. 49-62. [7] Han, C. M., 1989. Country Image: Country Image: Halo or Summary Construct? Journal of Marketing Research, 26(May), 222-229. [8] Hansen, T., 2005. Perspectives on consumer decision making: An integrated approach. Journal of Consumer Behaviour 4 (6), 420-437 [9] Heslop, L.A. and Papadopoulos, N. (1993), â€Å"‘But who knows where or when’: reflections on the images of countries and their products†, in Papadopoulos, L.A. and Heslop, N. (Eds), Product-Country Images: Impact and Role in International Marketing, International Business Press, New York, NY, pp. 39-75. [10] Heslop, L.A., Papadopolous, N. and Bourk, M. (1998), â€Å"An interregional and intercultural perspective on subcultural differences in product evaluations†, Canadian Journal of Administrative Sciences, Volume 15(2), pp. 113-127. [11] Keller, K., (1998), â€Å"Strategic Brand Management†, Prentice-Hall, New Jersey. [12] Kinra, N. (2006), â€Å"The effect of country-of-origin on foreign brand names in the Indian market†, Marketing Intelligence & Planning, Volume 24 (1), pp.15-30. [13] Lantz, G. and Loeb, S. (1996), â€Å"Country of origin and ethnocentrism: an analysis of Canadian and American preferences using social identity theory†, Advances in Consumer Research, Volume. 23, pp. 374-8. [14] Mazumdar, T., Papatla, P., 2000. An Investigation of Reference Price Segments. Journal of Marketing Research (JMR) 37 (2), 246-258. [15] Nagashima, A. (1970), â€Å"A Comparison of Japanese and U.S. Attitudes Towards Foreign Products†, Journal of Marketing, Volume 34, January, pp. 68-74. [16] Netemeyer, R.G., Durvasula, S. and Lichtenstein, D.R. (1991), â€Å"A cross-national assessment of the reliability and validity of the CETSCALE†, Journal of Marketing Research, Volume 28, pp. 320-7. [17] Nguyen, T., Barrett, N., Miller, K., 2005. Perceived Brand Globalness: Antecedents and Out-come – The Case of Vietnamese Consumers. Proceedings of the 34th EMAC Conference, 24-27 Mai 2005, Università   Commerciale Luigi Bocconi, Milan, Italy. [18] Shocker, A. D., Srivastava, R. K., & Ruekert, R. W. (1994): Challenges and opportunities facing brand management: an introduction to the special  issue. J. Marketing Res., 31(2), pp. 149-158. [19] Steenkamp, J-B., Batra, R., & Alden, D. L. (2003): How perceived brand globalness creates brand value. J. Int. Bus. Stud., 34, pp. 53-65. [20] Summer, W.G. (1906), Folkways: The Sociological Importance of usages, Manners, Customs, Mores and Morals. New York: Ginn & Co. [21] Wang, C.K. and Lamb, C.W. (1983), â€Å"The impact of selected environmental forces on consumers willingness to buy foreign products†, Journal of the Academy of Marketing Science, Volume 11(2), pp. 71-84. http://amcy5.com/projects/marketing/amcy20.htm

ApushRevolution of 1800

Previous presidents had done what they could to stay neutral in foreign battles and conflicts, but Thomas Jefferson took initiative and this is also present in the XYZ affairs with France. Jefferson brought the country into its real first international involvement. With judiciary, the real revolutionary happening of the time period was with the Marbury vs. Madison case when the Supreme Court was given the power of judicial review of the laws and actions by the federal government. It allowed for the Supreme Court to rule federal laws invalid if they conflicted with the Constitution. Politically, Jefferson believed in strict interpretation of the Constitution unlike his predecessors. He bought the Louisiana Purchase which the Constitution did not fully allow him to do. Under Federalist views, the economy of the United States was looking to be increasingly more urban with a shift from agricultural ways. With Thomas Jefferson being elected into office, he hoped that America would maintain a strict agrarian economy with crops being the top export to foreign countries. He wanted Americans to stay a primarily rural-living nation with farming the main aspect of the economy. The election of 1800 was also considered a revolution because politics changed hands from Federalists with strict views on centralization and creating a stronger national government to Republicans with the hopes of creating strong state legislatures and a stricter foreign policy where manufacturing was less important. The succession of Republicans contributed to it being called a revolution. ApushRevolution of 1800 Previous presidents had done what they could to stay neutral in foreign battles and conflicts, but Thomas Jefferson took initiative and this is also present in the XYZ affairs with France. Jefferson brought the country into its real first international involvement. With judiciary, the real revolutionary happening of the time period was with the Marbury vs. Madison case when the Supreme Court was given the power of judicial review of the laws and actions by the federal government. It allowed for the Supreme Court to rule federal laws invalid if they conflicted with the Constitution. Politically, Jefferson believed in strict interpretation of the Constitution unlike his predecessors. He bought the Louisiana Purchase which the Constitution did not fully allow him to do. Under Federalist views, the economy of the United States was looking to be increasingly more urban with a shift from agricultural ways. With Thomas Jefferson being elected into office, he hoped that America would maintain a strict agrarian economy with crops being the top export to foreign countries. He wanted Americans to stay a primarily rural-living nation with farming the main aspect of the economy. The election of 1800 was also considered a revolution because politics changed hands from Federalists with strict views on centralization and creating a stronger national government to Republicans with the hopes of creating strong state legislatures and a stricter foreign policy where manufacturing was less important. The succession of Republicans contributed to it being called a revolution.

Curved OLED TV Essay Example | Topics and Well Written Essays - 750 words

Curved OLED TV - Essay Example   If the business does not pick the first time as was expected, more time is needed to convince the customers on the need for the product in meeting their demands. Cites for marketing should also be changed to try new cites, like leaving rural areas and focusing on the urban centres where most people can afford. In addition, the customers that are targeted should be changed and try new targets like the young who are favourites of the premium content. The best method to deliver the message is through face-to-face communication. This is because the audience involves just one person, in this case, the boss. The complexity of the product, which is the television with the modern technology, needs demonstration and thorough explanation so that the boss can understand better. In addition, to convince the boss on the need to invest in this product passion, commitment and feelings are needed for the boss to understand. The sales pitch about the television is â€Å"Curved OLED TV is the lat est and the first curved television that provides premium services like face-booking, twitting, emailing, and many online services to everyone.     Moreover, its stand is crystal clear and rotates in a reflex angle of 160 degrees that allows everyone to view it from all corners of the house. The screen also provides a wide field of view, unlike the other LED televisions. Therefore, I urge everyone to stay updated using this excellent technology and have the real experience of the globe. Thanks, everybody.†Ã‚     

Role of Economic Development in Reducing the Poverty Rate Essay

Role of Economic Development in Reducing the Poverty Rate - Essay Example This paper presents comprehensive analysis of interrelations between economic development and poverty The essay is aimed at attempting to argue that economic development is a solution towards eradicating poverty. Factors that determine economic development have been examined, factors that cause poverty have been analyzed. Through the GDP, scholars are able to determine the living standard of people occupying specific parts of the world. Thus, any notable increase in economic growth is seen as indicating an increase in standard of living to an average level. It is worth noting that the average living standards are mostly achieved through greater inequality and poverty. Similarly, a section of scholars have argued that economic activities could solely not be attached to bringing to an end poverty across the world. In fact, numerous countries struggling with their economic activities such as oil, tea, precious stones among other natural resources have been continually exploited by foreign countries leaving them with very little benefits for their people However, economic development does not only cause poverty as it has been used by numerous countries to upgrade their economic life. This has been visual through the accessibility of facilities such as water, schools, medical facilities electricity among others. Nevertheless, it is worth noting that economic development does not only cause poverty as it has been used by numerous countries to upgrade their economic life. ... As such, pressing challenges attached to economic development must be dealt with to pave way for curbing poverty. Theoretical framework The Theory of Economic Development The theory of economic development emanates from a scholar known as Schumpeter. According to the theory, it was evident that his view on economic development was based entirely on two types of research that had been carried out by Scholars: Walras and Marx. Although they were both dedicated towards coming up with solution based on the impact of economic development, they had varying reasons. Through Walras who was his great hero, this theory is said to embrace the actual logic on the interdependence between quantities in the economy. On the other hand, Marx argues that there must be vision based on economic evolution that acts as a pathway towards the generation of economic system (Rowe, 2009). In light of this, Schumpeter argues that both contributions have played a huge role in giving the economic development a gr ound as one is rigid and the other is dynamic. As such, he argues that the dynamics in any economic entails data changing by carrying out new combinations of the five cases of economic development. The five cases in economic development consist of new products, new production methods, and opening of new methods, new organization forms and new supply sources. The development of this theory by Schumpeter has greatly contributed towards economic development for over a century. Although the theory focuses more on the limitations of tackling poverty, it could be argued that there are more possibilities towards economic development been a solution to poverty

Family of the Hearts Essay Example | Topics and Well Written Essays - 500 words

Family of the Hearts - Essay Example My whole family lives in China and I spending my time alone in America for education. From my experiences of living alone, I have realized that family is one of the most important parts of my life without which I feel very lonely and sad at times. Beginning of my life in America without an authentic family was not all smooth sailing. I faced many difficulties in the start regarding education, residence, and social integration. I did not have anyone from my family with whom I could share my problems freely. I lived in a host family but there I felt loneliness and social isolation because I did not feel easy at sharing my issues with others and that situation led to misunderstandings between us at times. I did not have a good understanding of the foreign culture because of which I faced difficulty in making friends and communicating with the people of other cultures. Living in the host family, there were too many procedures for me of all dissimilar cultures to understand. For example, I had to understand the norms and values of different cultures in order to be able to communicate effectively with the people of those cultures. Similarly, I had to understand the emotions and way of life of other people in order to become a functioning and responsible part of the host family. One thing that I noticed in America was that all the young adults of that country are so independent that they do not have any sentiments to be taken care of by their parents. They think with their own mind, plan things on their own, and do what they feel right. In short, I would say that they do not leave it for their parents to think about their future.  

Human Development Essay Example | Topics and Well Written Essays - 500 words - 4

Human Development - Essay Example Physical changes can mark significant stress reactions that can lead to a variety of negative behaviors. It is during this period where the desire to find independence from caregivers is strongly on their consciousness, and the level of stress will either increase or decrease in relation to how their parental figures handle this new need for independence. More controlling families could lead the child to develop depressive symptoms while a liberating household might give them the freedoms they demand, therefore having minimal stress and stress reactions. Environment and the level of control placed over the youth during adolescence will determine whether or not this is a period of stress and storm. A highly controlling household acts as an impediment to perceived achievement, which is considered a strong factor in males that can lead to stronger emotional outbursts or negative stress response (Kort-Butler, 2009). In terms of finding self-identity, it is often the opinion of peers that dictate how a person views themselves and they consider the thoughts of people in various reference groups when molding their self-concept. Media can play a big part in the child’s viewpoint, such as with young females comparing themselves to beauty ideologies represented in many television commercials, and then finding dissatisfaction for not being able to attain these physical traits. Even though this is a distorted view, the outcomes on personal adolescent stress that is caused by reference groups can be quite negative. It is common for adolescents to go through what is referred to as a moratorium, where they have non-conformist attitudes and a strong rebellion toward parents, with peer groups considering their behaviors to be intense and outside of the social norm (Weiten & Lloyd, 2005). Youths that fit this profile often will not commit to parental moral values, or sometimes those of peers, and they find themselves (at least

Budget analysis assignment Ctiy of Lebanon Example | Topics and Well Written Essays - 1250 words

Budget analysis Ctiy of Lebanon - Assignment Example The process of managing the financial statements includes the design, implementation, and the maintenance of the internal control that has relevance during preparation and fair presentation of the financial statements. The financial statements need to be free from any material mistreatment, irrespective of error or fraud. In June 30, 2014, the total net position of the Lebanon City did amount to $44,799,068. Pert of this amount, $27,614,924 was subject to invest in the capital assets, which was net of the related debt. The remaining balance that was including of $9,449,690 was subject to restrict for various purposes, and the remaining $7,734,454 was of the unrestricted net position. The basic financial statement of the Lebanon City comprises three components. These are government-wide financial statements, the fund financial statements, and notes to the financial statements. The government-wide financial statements are with the design of providing readers with the broad overview of the City’s finances through a manner that is similar to the private-sector business. The over time increase or the decreases in the net position may be useful tools for indicating whether the City’s financial position is on the improving or the deteriorating track. The business-type of activities that the City engages in may include water, sewer, and the storm drainage services. The fund financial statements are with the design of demonstrating the compliance with the related finance legal requirements while overseeing the use of fund accounting. All of the funds of the Lebanon City can be subject to divide to three categories, namely the governmental funds, property fu nds, and the fiduciary funds. Just as earlier mentioned, the net position may be helpful at serving over time as being the useful indicator when it comes to the City’s financial position. The total assets of the

The Importance of Social Policy Essay Example | Topics and Well Written Essays - 5750 words

The Importance of Social Policy - Essay Example Blakemore and Griggs (2007) offer two types of definitions with respect to social policy. One of the definitions given in relation to this concept suggests that social policy is an academic subject in the field of research and study. Social policy is likewise defined as the different sets of policies promulgated in order to have an impact on the ‘real world’ (Blakemore & Griggs, 2007). It is in this regard that the governments, businesses and voluntary organisations tend to promulgate policies that have a significant effect on the families and individuals. In order to understand the concept of social policies, Blakemore and Griggs (2007) deem it of paramount importance to define policies. The other definition given to the term social policy, on the other hand, shows that the principles thereof serve as the guiding ideas that influence the policies promulgated with respect to social welfare, education, health services, etc. The principles that are usually embedded onto the discussion of social policy are as follows: (1) equality, (2) equity, (3) need, (4) freedom and (5) rights (Blakemore & Griggs, 2007). To ensure a better understanding of these principles and the concept of social policy, the researcher deems it of paramount importance to discuss these in relation to what Blakemore & Griggs (2007) have written in relation to the need to take the said principles into consideration. Equality, Equity and Justice. The principle of equality, equity and justice plays an important role in the development of social policies. According to Blakemore and Griggs (2007), social policies have often been perceived as the necessary tools and mechanisms by which a fairer society is created by ensuring the equalization of benefits coming from health, education and other similar services. Needs. Aside from equality, equity and justice, needs are also important principles that must be considered in the development of social policies (Blakemore & Griggs, 2007). In developing the appropriate social policy, Blakemore and Griggs (2007) mention that it is important to ascertain the needs of the people to whom the former is addressed. In addition, to ensure that the goals of social policy are properly met, it is likewise necessary that the policy makers be able to determine which between two groups have greater needs (Blakemore & Griggs, 2007). Freedom and Rights. Finally, Blakemore a nd Griggs (2007) also consider freedom and rights as among the guiding principles of social policy. Verily, these two authors argue that the development of social policies must give paramount consideration to the lives, rights and freedom of the people. Without consideration for these, there is a tendency for the social policy to fail in terms of meeting its goals (Blakemore & Griggs, 2007). Hill, M.J. 2003. Understanding social policy. Wiley-Blackwell, UK. Hill (2003) adopts a previous definition of

Introduction to Terrorism Essay Example for Free

Introduction to Terrorism Essay The paper would analyze the definitions for terrorism proposed by some authors deeply along with criticizing them and proposing a global definition of terrorism. Secondly, â€Å"the concept of ‘just war theory’ would also be evaluated by highlighting its limitations. And finally, just war theory concept would be applied on the recent military action in Afghanistan, whether it fits the scenario or not. Answer -1 There are hundreds of definitions of terrorism defined by many authors, journalists, and politicians. But the problem is that the idea or concept of what terrorism actually is, is vague and not perceived globally as a single concept. The definition proposed by Lawless revolves around three key words; violence political purpose, and non-state actor. It goes this way, â€Å"the unlawful threat or act of violence committed for a political purpose by a non-state actor† (Lawless, 2007). This definition seems to be quite rigid and inflexible because it says that terrorism happens only because of political purposes by the non-state actors. In fact, terrorism does not always take place due to political purposes; for instance, these days, countries themselves want to get rid of terrorism that is overwhelming them and worsening their relationships with other countries. There is no doubt that non-state actors are mostly involved in terrorism, but they usually do so for purposes such as, smuggling, harassing the legal authorities who try to resist them, and certain mafias or groups who want to take revenge of any injustice done to them before or being done. Secondly, the definition does not highlight the idea about the innocent people or victims. Terrorism for political purposes means that riots or revenges are taken for their own sake, purpose, and benefit. The global definition that I propose is that ‘any unlawful or illegal act done to hurt, damage, or overwhelm the party who is innocent and was not involved in any conspiracy or threatening act against the party who is hurting them’. See more: introduction paragraph example Answer – 2 Just war theory proposes the idea that lies between permissivism and pacifism. Permissivism suggests using arms as many as wanted and as the way the armed forces want to; whereas, pacifism says not to use arms against civilians or innocent people but to kill those who deserve to be killed. Therefore, just war theory says that war must be fought when it is fair or when there is a reason to be fought with the enemies or for a legitimate cause (Wilson, 2006). There are certain limitations of this theory such as, it does not define what a ‘legitimate’ cause actually is and when is it just or fair to attack the enemy (mtholyoke.edu, n.d). Therefore, countries or parties always think of their own interest and consider their cause as a legitimate one and considerable to attack the enemy, even they may be wrong at their side. Moreover, not killing civilians is just a saying; armed forces often kill and harass the civilians such as, kidnapping them, and smuggling them, etc. So, f rom here, the desire to take revenge arises in the other party and the issue never resolves, in fact it goes on. I think the idea of just war theory must be reconceptualized. Answer – 3 The recent military action against Afghanistan does not fit on the concept of just war theory because the American started the raid against them without having solid evidence against them. Moreover, they did not only killed the Afghan terrorists, but also took lives of thousands of innocent people including children, women, and aged ones. They brutally destroyed their houses, properties, lands, lives, and everything.

Behavioural Analysis in this reflective essay

Behavioural Analysis in this reflective essay The reflective essay will analyse my behaviour in accordance with my personality traits and motivational factors. Since, this essay compromises of reflective and behavioural analysis,definition of Behaviour;â€Å"Behaviour is an aspect of an individuals mind, the manner in which one reacts when one is confronted with a circumstance or an event† (Vecchio, Hearn Southey, 1992).Every individual possesses a unique behaviour of itself as it is directly proportional to the occurrences of events in their life. In this essay I will discuss my scores based on assessment question and support them based on my behavioural experiences within the particular environment, some of the results were surprising and I got to know positive as well as negatives aspects of my behaviour analysis. Behavioural Analysis in this reflective essay is based on the questionnaire â€Å"What about me† focusing mainly on personality insights (1.A.1 to 1.A.5) and motivational insight (1.C.1 to 1.C.10) listed in the organizational behaviour self assessment library CD, version 3.3 (Robbins Judge, 2007b). Beginning with the personality side of my behaviour; the initial analysis of (I-A-1). Whats my basic personality? (Robbins Judge, 2007b) .It accessed highly on conscientiousness with a score of 14, 13 extroversion, 13 Agreeableness,13 Emotional Stability and 9 openness to experience. Gordon Allport says that personality is â€Å"the dynamic organisation within the individual of those psychophysical systems that determine his unique adjustments to his environment† (Robbins, Millett Waters-Marsh, 2004, pp.100). A high score of 14 on conscientiousness is completely appreciated as I am conscientious and achievement oriented, decision of Principal and Staff in school to elect me as Head Boy during School (2002-03) proves a worth here, during my term I achieved objectives and goals allotted in my mission. Academic Awards in Science, Mathematics and Hindi, Inter School Sports Trophy for Soccer and Cricket, and Cultural Fest. I agree on my score of extroversion.I was the Student Coordinator for College Management Fest (MATTRIX 2007-08).I was coordinating with college teams from states all together. Agreeableness, the score of 13 is well suited to me,I am a person who can be trusted and cooperative, this quality was right there from childhood, in our Boarding School (Scindia School) we had Cafe Distribution,I was always considered for the distribution due to trusting and cooperative nature. Emotional stability score was unexpected,I partially agree with it, though I am not a calm person nor enthusiastic to the extent of my score of 13, when I was working with AOL (America Online Ltd.) during my tenure once I had to handle a situation where the customer was very impatient and non cooperative, even after I had resolved his Technical problem he was not agreeing on the fact that the problem was solved, it was already 45 minutes on that call,I really lost control over it, with a rude tone I just hanged up the call. I agree, I am not very open to experience and feel the moderate score of 9 (I-A-1) is justificable.Most of the times I prefer familiar things, but sometimes I do have wide range of interests and a fascination with novelty and innovation which is evident from the fact that I went to a trip to a place called Panchmari (India) which was about exploring the deep forests and attending a military training camp. Coming to (I-A-2) â€Å"Whats my Jungian 16 type personality?†. My personality has been classified as ENTP type i.e. extrovert, intuitive, thinking and perceiving. It surprised me as I dont consider myself as a complete extrovert but person bordering on an introvert.I am a talkative person.I socialise well with people.During my flight to Melbourne I was in constant touch with the people around asking them about different things and restless trying to make contacts.But I avoid talking to people who tend to have an effect on me indirectly or directly as I can feel the negative vibes coming out of them, its my mental conditioning, this is also justified by psychologists who term it as â€Å"operant conditioning which means to develop a behaviour in order to gain a positive reward or prevent a negative event in ones life† (Robbins, Judge, Millet Waters-Marsh, 2008).I think a lot before presenting anything let it be a project or any decision. The only fact of â€Å"Whats my Jungian 16-type personality?† which I agree with is P type personality i.e. Perceiving.I think â€Å"if a person cannot self actualise their own worth its their destiny†. When I was in International Conference at Bangladesh we were given a group activity where this guy called Andrew from UK was very reluctant about a last minute change which a group decided,he just decided to back up and the group didnt have a problem from him backing out as I took the responsibility of covering the topic which he was suppose to,and we actually managed to be one of the top five teams scoring an average in the competition. (I-A-3) People with type-A personality are ones â€Å"who are geared towards making constant effort to gain more and more in limited time even at times of opposing forces which makes them impatient† (Robbins Judge 2007a).I took a hasty decision of giving 300$ to a landlord for booking a room for me as I didnt have accommodation arranged and I had applied for an on campus accommodation,but the university didnt give confirmation on campus accommodation so just one day before the check out I went and paid the amount to book a room,to my surprise I got a room confirmed the same evening, I landed up paying the 300$ which went waste.In group many a times my friends have pointed me out for cutting their conversation and interrupting in between even before they finish their conversations,these behavioural characteristics justifies my assessment score of 117. Ambiguity (I-A-4) is the ability which I developed as an when I stepped in outside world, a score of 21 is positive indication. In my previous company I was asked to sell a Swaraj Mazda bus to an unknown customer, it was a bit difficult situation as I use to handle Administration,but taking it as a challenge I sold 2 vehicles to the customer and was rewarded for it, this can be related to Variable ratio schedule also i.e. â€Å"reward varies relative to the behaviour of the individual†.(Robbins, Judge, Millet Waters-Marsh,2004, pg no.52). Creativity (I-A-5) is â€Å"Individualistic, novel, idea generating process†. (Gregory. B Margaret. A,1990, pp.210).I completely agree with my score of +3,as I am not creative to an extreme level.Sometimes I am creative by adding idea and thought to an ongoing process.During a Soccer match when my coach was suggesting a plan to be followed and he was surprised by an idea which I gave to implement in that plan which was more result oriented. Discussing questions on â€Å"Motivation Insights†. Motivation is the act of triggering an individual to strive towards their established goals in order to achieve it successfully (Robbins Judge, 2007a). (I-C-1) ‘What motivates me?†. I have been judged to have a high growth need of 16, which I completely agree. Alderfers ERG (Existence, Relatedness and Growth) theory classifies existence, relatedness and growth needs as three major groups of needs (Robbins Judge, 2007a). According to his theory different individuals attach different degree of importance to each of the above mentioned need categories and can strive to satisfy any of the need groups without following a set pattern which is in slight contrast to Maslows hierarchy of needs theory which followed a order in which lower level needs were satisfied before higher level needs could be satisfied (Robbins, Judge, Millet Waters-Marsh, 2004).Success achievement, that is what I desire.While working with Earnest and Young(Financial Organisation) I was able to analyse the financial markets and convert money into more realisable asset.I will pursue the same career with added value to my knowledge after MBA.Existence need s, score of 13 is not agreeable as I am considerate of job security within the organisation.I was offered a job in Northern Trust Co. to pursue a training in US for which there was no job guarantee so I rejected the offer. Discussing about dominant needs (I-C-2), my score is fair in terms of Achievement-21, Affliation-15, Autonomy-15 and Power-16. I think â€Å"no one is perfect; all improve from their past exposures†.I always try to perform better than my previous performances specially in studies, the difference can be seen in my Marks Cards from 12th Grade till Date as it shows an upwards trend.With success you automatically gain power its a proven fact which drive others towards me, in class whenever there was group presentation most of my classmates preferred my group.McClellands theory of needs also consider achievement, power and affiliation as three most motivating needs (Robbins, Judge, Millet Waters-Marsh, 2004). (I-C-3) â€Å"What Rewards Do I Value Most†?.I tend to get motivated by factors like Recognition, Job Security,Prestigious Title etc.Score of 5 in recognition and job security is agreeable as I like to be appraised for my work.I was judged as the best Speaker for the Debate competition held in Mayo College.I prefer a permanent job rather than a temporary job, you cant actually focus on your work and strive through efficiency if you are not secured in an organisation..My score of 4 in Good pay, prestigious Title, Interesting work, Chances to advance and friendly co-workers holds a little less importance. Discussing (I-C-4) â€Å"Whats My View On The Nature Of The People?†, I believe my score of 19 is truly justifiable, as I fall in between theory X and theory Y.I have a tendency to work with different individuals,it is a perfect picture of my view on nature of people.My class was divided into groups having rivalries but I was comfortable adjusting with everyone. (I-C-5) â€Å"What are my Course Performance Goals?†.Score of 11 has completely impressed me.I am a Goal Oriented individual.I decided to pursue MBA and will be specialising in finance as this directs me towards my objective.One factor I think is missing with performance goal is time which is explained in the Enriching Goal-Setting Theory with Time: An Integrated approach (Fried Slowik, 2004), according to this theory most of the motivation plan fail to integrate the time factor and hence are not completely valid as past, present and future depend a lot on time. (I-C-6) â€Å"How Confident I am in my abilities to succeed?†, score of 30 is perfect as I am confident.I took the challenge to pursue MBA in Melbourne even after the great media hype about Indians getting attacked. (I-C-7) â€Å"Whats my Attitude towards Achievement?†.Score of 43 Favour Seeing Successful People fall and 51 Favour Successful People Rewarded is sarcastic.It hardly affects me considering others success stories.It was great to see my friends accepting rewards for scoring high marks in 10th Grade and there were people who were expecting the reward but were not given,it didnt have much effect on me. (I-C-8)â€Å"How sensitive am I to Equity Differences†?,(I-C-9) Whats my Jobs Motivating Potential? , and (I-C-10) Do I want an Enriched Job?, the scores for the above questions were (I-C-8) 27, (I-C-9) 170, and (I-C-10) 4.1 . I dont agree with my score of 27(I-C-8) as it states category Entitleds,I am justified with the category Equity sensitive.I was involved in rotract club of my college where we conducted a blood donation camp it was a team effort we appreciated the consequences with equal appreciation, relating to Equity Theory â€Å"it is an exchange perspective, a perspective that views behaviour as a process in which workers exchange appropriate work behaviours for desired consequences† (Gregory B, Margaret A, 1990, pp.165).The MPS and enrichness in job result are nearby average indicating attachment towards challenging work and growth which motivates me to an extent.I was in Administrative department for Swaraj Mazda I had to make a marketing plan which I compl eted in a month.I realised my capabilities in Marketing field,the motivation provided by the Managing Director proved an added advantage. In Job Characteristics Model by J. Richard Hackman and Greg Oldham â€Å"there is set of job characteristics and these characteristics affect behavioural outcomes†. (Stephen P, Robbins, Timothy A,13th Edition,2009,pp 217). In the above essay I have analysed my behaviour in respect with the results provided by taking the questionnaire in the self assessment library (Robbins Judge, 2007b). It was a great discovery I could say about my behavioural and motivational aspects, quite surprising in few questions like Equity Differences, Extroversion, and Emotional Stability where I didnt agree with my results, but at the same time I have been able to identify positive personality motivational traits like conscientiousness, A type personality, growth relatedness needs which I value more in an organisation, I am a highly achievement oriented individual which motivates me a lot specially now doing my MBA at La Trobe University, the confident aspect considering my abilities to succeed in what I do is comparatively high. Overall the assessment results has given me a bird view point about my negative indicators and an opportunity to convert them into positive indicators of behavioural aspect and strengthen the per sonality aspects already acquainted by my personality. REFERENCES Fried, Y. Slowik, L. H., (2004), Enriching Goal-Setting Theory With Time: An Integrated Approach, Academy of Management Review, 29, 3, pp. 404-422, Wayne State University, (Accessed on 19th July, 2009). Robbins, S.P., Millett, B. Waters-Marsh, T., (2004), Organisational Behaviour, 4th Edition, Pearson Education Australia, Australia. Robbins, S.P. Judge T.A. (2007a), Organizational Behaviour, 12th Edition, Prentice Hall, Upper Saddle River, New Jersey. Robbins, S.P. Judge T.A. (Eds.) (2007b), Prentice Halls Self-Assessment Library Version 3.3, Pearson Prentice Hall, New Jersey. Robbins, S.P., Judge, T.A., Millett, B. Waters-Marsh, T., (2008) Organisational Behaviour, 5th Edition, Pearson Education Australia, Australia. Vecchio, R. P., Hearn. G. Southey, G., (1992), Organisational Behaviour: Life at Work in Australia, Harcourt Brace Jovanovich, Australia. Stephen P. Robbins , Timothy A. Judge, (2009) Organisational Behaviour,13th Edition, Pearson Prentice Hall, New Jersey. Gregory B. Northcraft, Margaret A. Neale, (1990), Organisational Behaviour (A Management Challenge), The Dryden Press, a division of Holt,Rinehart and Winston, Inc. APPENDIX S.P. Judge T.A. (Eds.) (2007b), Prentice Halls Self-Assessment Library Version 3.3, Pearson Prentice Hall, New Jersey App. 1 1.A.1 Whats My Basic Personality? App.2 1.A.2 Whats My 16-Type Jungian Personality? App.3 1.A.3 Am I a Type-A? App.4 1.A.4 How Well Do I Handle Ambiguity? App.5 1.A.5 How Creative Am I? App.6 1.C.1 What Motivates Me? App.7 1.C.2 What are my Dominant Needs? App.8 1.C.3 What Rewards Do I value Most? App.9 1.C.4 Whats My View On The Nature Of The People? App.10 -1.C.5 What Are My Course Performance Goals? App.11- 1.C.6 How Confident Am I In My Abilities to Succeed? App.12- 1.C.7 Whats My Attitude Toward Achievement? App.13- 1.C.8 How Sensitive Am I To Equity Differences? App.14- 1.C.9 Whats My Jobs Motivating Potential? App.15- 1.C.10 Do I want an Enriched Job Questionnaire and Results are attached.

Alice Walkers In Search of Our Mothers Gardens and Virginia Woolfs A

Alice Walker's In Search of Our Mothers' Gardens and Virginia Woolf's A Room of One's Own It is interesting to contrast the points of view of Alice Walker and Virgina Woolf on the same subject.  These writers display how versatile the English language can be. Alice Walker was born in 1944 as a farm girl in Georgia. Virginia Woolf was born in London in1882. They have both come to be highly recognized writers of their time, and they both have rather large portfolios of work. The scenes they might have grown up seeing and living through may have greatly influenced their views of subjects which they both seem to write about. In her essay "In Search of Our Mothers' Gardens," Alice Walker speaks first about the untouchable faith of the black women of the post-Reconstruction South. She speaks highly of the faith and undying hope of these women and their families. She even comes to recognize them as saints as she describes their faith as "so intense, deep, unconscious, the they themselves were unaware of the richness they held" (Walker 694). In a passage in which she speaks about the treatment and social status of the women of the sixteenth century, Woolf explains that a woman who might have had a truly great gift in this time "would have surely gone crazy, shot herself, or ended up in some lonely cottage on the outside of town, half witch, half wizard, feared and mocked" (Woolf 749). Her use of some of these powerful nominative shows that she feels strongly about what she is writing. Also for her, life growing up and stories she may have heard may have influenced this passage greatly. In her passage she imagines what it may have been like had William Shakespeare had a sister. She notices how difficult it would be even given... ...the first person and imagine the South very easily because of how descriptive she is in her narration. The reader of Woolf's essay clearly can understand and come to realize the unfairness and downright cruelty of the pure neglect of hidden talent among many women throughout time. She does this through simply telling a good story. This perhaps shows that Virginia Woolf may have been fond of Walker's work. Woolf chooses to clearly state and agree with the same points Walker makes and shows the ideas in a different light because indeed she is a different person with different attributes. This shows up dominantly in her rewriting of Walker's "In Search of Our Mothers' Gardens." Works Cited: Walker, Alice. In Search of Our Mother's Gardens. New York: Harcourt Brace Javanovich, 1983. Woolf, Virginia. A Room of One's Own. San Diego, Calif. : Harvest-HBJ, 1989.

The Great Shah Abbas Essay -- Isfahan Ali Qapu Interior Design Essays

The Great Shah Abbas The Great Shah Abbas I reigned from 1588-1629. He was a ruler who relocated the capital from Saljuq to Isfahan, in the center of the country. This was his attempt to centralize political and religious authority, develop capital, and institute Safavid Iran as a world power, both economically and politically. Shah Abbas began his renovations with the transformation of the little Timurid palace into the Ali Qapu, or ‘sublime port’ an entrance to the royal gardens. Abbas made it his headquarters while his architects began the creation, under his direction and often under his personal supervision, of his new capital. Abbas built the Ali Qapu with a balcony from which he was able to observe the activities in the court below him. The columned porch provided an elevated reviewing stand for royalty and guests. The interior is decorated with hanging plaster vaults that are decorated like Chinese porcelains, similar to Persian lusterware. The rooms are decorated in red, white, blue and gold, the walls painted with landscapes and Hunting scenes, the floors covered with carpets of silk and gold. There are figure paintings on the walls of the upper rooms that are blandly erotic. In front of the Ali Qapu there is a rectangular shaped pool filled with water. The water was transp orted to the pool by means of hydraulic machines worked by oxen. The upper level contained a music room at the very top of the building. The Music room was intricately decorated with small niches that were filled with glass, pottery, enameled metal and semi-precious stones, this may have been an attempt to improve the acoustics of the room. The threshold of the main gateway was regarded with high respect during Safavid times... ...utifully decorated with a wide range of colors. The entrance portal is covered with a mosaic of many colored pieces cut from larger pieces and fitted together to form complex patterns. It has been estimated that 18 million bricks and half a million tiles were used in the building of the Shah Mosque. These were the principal buildings of Shah Abbas’s reign. In the short span of his reign, Isfahan had been transformed into a great metropolis of its time. Abbas was successful in his attempt to create a city that could compare to the great cities of Christendom, and the beauty of Isfahan and the buildings he constructed will be studied and admired forever. Bibliography Blunt, Wilfrid. Isfahan, Pearl of Persia. (New York: Stein and Day Publishers, 1966.) 208 pgs. Bloom, Jonathan and Sheila Blair. Islamic Arts. (London: Phaidon Press, 1997.) 446 Pgs.

It is Important to have Knowledge of History Essay -- Patricia Nelson

It is Important to have Knowledge of History Though the past may bring "a revival and restoration of the misery"(Limerick 473), I believe it is necessary to know and study our past. Through this essay I shall explain how knowledge of the past helps improve the quality of future output, satisfy our human thirst for knowledge, and understand certain polices and regulations.   Ã‚  Ã‚  Ã‚  Ã‚  Even in our everyday life we can see how past knowledge helps to improve the future's outcome. Whether it is improvement of policies, electronics or automobiles improvement is always occurring. The computer is one such item which has come a long way. It would taking up entire rooms, run very slowly, and create tremendous amounts of heat. As improvement began they became smaller, faster and more energy efficient. Today they are very small, and run at tremendously high speeds while producing very little heat. Each improvement in the computers history could not have been made without knowledge of its predecessor's blueprints. Without this knowledge improvement would be impossible, always building the same exact computers with the same problems and never realizing it could have been built in a different way perhaps with better materials or a different more efficient computer language.   Ã‚  Ã‚  Ã‚  Ã‚   In the same way as knowledge of the past helps to improve computers, it also improves the quality of life for mankind. Knowledge of our past helps us to see how humans react and deal with situations. this allows us to take preventative measures. There was a time when mankind was always at war with each other. Everyone was fighting to take each others land, food, and technology. Since then the United Nations have been created to prevent such types of pointless wars and now there are police which enforce the law and a government in which power lies in the people. There have been many bad times for humans in all parts of the world throughout history. There have been big and small wars with huge death tolls, small battles, famines, depressions, slavery and countless others events which could have been prevented if we had known what the outcome would be. Just as a person learns from their mistakes, knowledge of our history helps us to learn from our mistakes giving us insight into the fut ure. Many events that have happened in our past no longer plague the world today. Slavery used to be prevalent ... ...n that long that blacks have been able to educate themselves without the obstacle of segregation or harassment, though the lack of money still remains amongst many blacks. When faced with this knowledge of the black Americans past Caucasians can come to see how opportunities they have always had and maybe taken for granted were never given to Blacks. This allows acceptance of such biased policies such as affirmative action. In the past wars would have started over such a policy, but history helps us to understand there reasons for being and allow them. Though our history may bring back horrible memories of the ?grimmest dimensions of human nature? (Limerick 472), it is necessary to have a good historical background. History gives us the ability to improve future outputs, satisfy our unending need for knowledge, and understand how many policies and regulations have come to be. Without history mankind would be very primitive and ununified. Our complete molding of the world today is almost completely dependent on the fact that we study our history. Without history present day humans would be nothing more than cavemen. Source Cited Patricia Nelson Limerick, Haunted America.

A long way Gone and Refugee Boy

Ishmael Beah’s A Long Way Gone and Alem Kelo’s Refugee Boy are both exceptional books on the lives of two different people in two different countries undergoing almost similar events in life.Both of the stories portray life from the perspective of two vulnerable children caught up in circumstances that are not pleasant. However, the only difference between the two is that while Beah’s events are actual events, Alem Kelo’s are fictitious. However they both succeed in portraying the hard life of a child trying to fit in to a society that is alien to him.A Long Way Gone: memoirs of a boy soldier.Ishmael Beah, in his autobiography recounting the war years in his country, Sierra Leone, details how he became a child soldier. He says that when the war started, his mother and his father, who were from different tribe, which happened to be at war with each other, were separated. Though he does not give much detail as to how and why they separated, he records that t hey went separate ways.After the militia invaded their village, and he narrowly escaping being forcefully recruited into the militia, he realizes that there is no other way to escape the war and its only a matter of time before he either join the army or the rebel forces. So he opts to join the army citing the reason that in doing so he could atleast avenges his relatives who were killed by the rebel forces.In the army he also survived by taking ‘brown brown’, a mixture of gun powder and cocaine. This he says they were influenced to take due to the various brutal and sometimes vicious they had to do.The story is quite remarkable in that Ishmael Beah tends to remember almost all the little tiny details, which are remarkable, considered that most of the things he went through were quite early in life. For example he can vividly recount the events that marked the beginning of civil war in their village; he can remember the details like a woman carrying a bullet ridden chil d, a Volkswagen that brought the first people to be affected by the war and so on.Refugee Boy:Refugee boy is a fictional book by Benjamin Zephaniah. It tell the life of a young boy from a mixed family, the father being an Ethiopian while the mother is an Eritrean, it happens that these two countries are at war and Ethiopian army is demanding that foreigners, especially from Eritrea to leave the country.In the story, Kelo, being of mixed blood, cannot be accepted in either Ethiopia or Eritrea. The soldiers who come to compel them to leave call him â€Å"a mongrel†. So in search for safety for their son, Kelo’s father takes him to London in what to Kelo seemed like a holiday. Kilo is however rudely shocked when he realizes that the holiday was not really a holiday after he is abandon in a hotel room by his father.His predicaments are just beginning since he has to move to children’s home then to a foster home at the Fitzgeralds. In between he fights to get asylum in UK. He is tossed in the hands of social services and the Refugee Council of England.ReferencesZephaniah, B. (2004). Refugee Boy. New York: Turtleback Books.Beah, I. (2007). A Long Way Gone: Memoirs of a Boy Soldier. New York: HarperCollins Publishers Limited.

Bond/writing paper Essay

Bond/writing paper Characterized by its weight, thickness, surface texture and grades, bond paper is a strong and durable paper. It has a basic size of 17 inches by 22 inches and a basis weight of 13 to 25 pounds. Erase capability, good absorption and rigidity also characterized it. (Bear, About. com) The basis weight can be defined as the weight of a 500 sheets or a ream of a paper measured in pounds that are cut to a standard. (Bear, About. com and International Paper Company) As mentioned in the first part, 17 inches by 22 inches is the basic size for bond paper. This is classified as 24 pound-bond and was determined since this one ream of bond is cut to its basic size but if it weighs 24 pounds. The same thing goes to a ream of bond cut also to its basic size but weighs 30 pounds which is then called 30 pound-bond. (International Paper Company) The standard size identified for bond papers does not necessarily mean the same for all the grades of paper. The standard size of a paper grade of bond will determine the basis weight and the final size of the paper is not necessary needed in doing so. (Bear, About. com) The weight and thickness may have little effect on the quality of a printed image in the paper. (SimplyPhotoPaper. com) In fact, it may have no noticeable effect at all on the printing quality. However, thicker and heavier paper provide more substantial look to the printed materials and are good in holding ink coverage. (Bear, About. com) The classification of the types of pulp, the treatment used in the production of paper and the end use of the final paper product is what refers to us as paper grades. Common paper grades classified are bond, book, Bristol, cover, text, and newsprint. (Essence Printing Inc. ) These grades of a paper provide a level of brigthness or surface characteristics that are used on the other hand to determine the grade level of the finished paper. It is classified from the â€Å"Premium† which is the highest level to â€Å"5 as the lowest level. Some text and cover are classified as A or B grades. (International Paper Company) The surface characteristics of the paper of whether it is smooth, glossy or rough is what we refer as finish or surface texture. To gauge these characteristics of paper, we use the smoothness level measurement which vary in each kind of surface texture. This level is expected to be high when the surface of the paper is flat and even. Smoother surface will help the accumulation provide a sharper and higher quality image. (International Paper Company) These characteristics of a bond paper or writing paper affects its printability and quality. Printability is the ink receptivity, uniformity, smoothness, compressibility and opacity. (Georga-Pacific) Opacity refers to the percentage or the amount of light that can get or pass through the sheet of paper. (International Paper Knowledge Center) On the other hand, compressibiltiy is the decrease in the thickness under compressive forces or pressure which is relevant in letterpress printing and is measured as a ratio or roughness. (PaperOnWeb) Moreover, print quality is the standard set wherein the outcome and other properties of a print reach or is near the result we want. (Europapier International and Biltpaper. com) Paper surface texture such as roughness, gloss, ink absorption, whiteness and brightness affect the print quality. (Ballarpur Industries Limited and PaperOnWeb) Bibliography Bear, Jacci Howard. About. com. 2007. 11 October 2007 . —. About. com. 2007. 11 October 2007 . —. About. com. 2007. 11 October 2007 . —. About. com. 2007. 11 October 2007 . Essence Printing Inc. 2006. 12 October 2007 Europapier International. 2007. 12 October 2007 Ballarpur Industries Limited. 2003. 12 October 2007 Georga-Pacific. 11 October 2007 . International Paper Company. 2007. 11 October 2007 . PaperOnWeb. April 2007. 11 October 2007 . SimplyPhotoPaper. com. 2005. 11 October 2007

Alcohol Impact on the Fetal Development

Alcohol Impact on the Fetal Development Every year, in the United States of America, between 1000 to 6000 children are born with Fetal Alcohol Syndrome (FAS), that is considered a huge number. (â€Å"Drinking alcohol during pregnancy,† 2008). Pregnancy is a very crucial time for the fetus. Women need to take care of the fetus by resting, eating a balanced and diet nutritious and performing some physical exercise. In the world, there are many things that can impact the fetus that women are not aware of and mothers should be cautious.Alcohol is one of them, expectant mothers should not drink alcohol during pregnancy. The purpose of this research is to explain and discuss the deleterious effects of alcohol on the fetal development during pregnancy. When, Where, How They Discover that Alcohol Has Effect on the Fetus In 1968, a man from France recognized that drinking alcohol during pregnancy may cause Fetal Alcohol Syndrome (FAS), name was Lemoin. In 1973 in the United States of A merica, James and Smith continued the research about Fetal Alcohol Syndrome FAS.They mentioned that (FAS) affect the fetus growth and cause bad result to the fetus before and after being born (Caleekal, 1989). The scientist discovered Fetal Alcohol Syndrome in some children whose mother drank alcohol during pregnancy before 30 years. At that time, they created FAS about alcohol's effects on the fetus. (NIAAA, 2000). Fortunately, these days with advances in medicine, scientists discover many things having an effect on the fetal development. Many women feel that drinking alcohol during pregnancy is not a big deal.But, depending on some research, it is not only a big deal but a serious problem that will affect the fetus and will cause FAS to be in fetus. Diseases and Disorders of Drinking Alcohol During Pregnancy The Fetus's food come from what the mother consumed either bad or good. Women should not drink any types of alcohol during pregnancy or when they are planning to become pregna nt because the women might be pregnant and they do not recognize that for a few days. This situation is happening in the United States of America every year to many women. Approximately 50% of pregnancies are unplanned.Drinking alcohol during pregnancy might cause FAS. Women can protect their children from Fetal Alcohol Spectrum Disorders (FASDs) completely by stopping alcohol use during pregnancy (Centers for Disease Control and Prevention [CDC], 2010). FAS causes many serious problems and diseases in the fetus such as mental retardation, problems on the heart, weak growth of the fetus, difficulties of understanding and problems in the brain. The mothers should never drink alcohol during their pregnancies, at least the three months of first trimester because these are a dangerous and sensitive time for the fetus.However, not all the children whose mothers consume alcohol will develop birth defects. Sometimes, it affects their behavior and their lives will be difficult for them. Oth er effects of FAS are Alcohol-Related Birth Defects (ARBDs) and Alcohol-Related Neurodevelopmental Disorders (ARNDs). ARBDs are the physical problems in the fetus such as heart disease, eyes diseases or organs problems. ARNDs are the learning problems and difficulties in the fetus such as difficulties of understanding or short memory. There is no medicine or treatment for Fetal Alcohol Syndrome (â€Å"Drinking alcohol during pregnancy,† 2008).Some researchers discovered that drinking alcohol during pregnancy might cause abortion or premature birth the fetus before the specific time and sometimes kill the fetus. The probability of causing diseases depends on the amount of drinking (â€Å"Drinking alcohol during pregnancy,† 2008). According to Henry and Lyn (1984), consuming alcohol during pregnancy may lead to prematurity. They observed drinking more than seven drinks a week during pregnancy may cause preterm delivery. Also, alcohol abuse during pregnancy is associated with decreased birth weight and neurological effects on newborns.

Changing Role of Women Essay

During the Victorian Era, women often were forced to squander their entire lives conforming to the normalcy of the ideal Victorian woman. Despite Ibsen’s bleak picture of how women are expected to behave, Ibsen’s play, A Doll’s House, focuses on female sovereignty held by women of heterogeneous socioeconomic backgrounds during the Victorian era. Through thick and thin, it is women like Mrs. Linde and Nora who carry the culture from generation to generation as oppose to men such as Torvald, who are focused solely on suppressing women’s freedoms and opportunities. Similarly, â€Å"Under the 1884 Civil Code, Mexican women had no rights; even moving required a woman to legally obtain the permission of a male guardian: father, husband, brother, or son (â€Å"Like Water for Chocolate†).† As alluded to by Coventry Patmore in his poem, â€Å"The Angel in the House†, the ideal women was expected to be submissive and devoted to her husband and family as a way to keep up appearances. Akin to their British counterparts, Mexican men during the pre-Mexican Revolution Era prevented women’s rights, allotting all home-related responsibilities to women. During times of upheaval, even when men held all of the power in both the public domain and the privacy of the home, male fragility is exposed by female sovereignty because women uphold society. Ibsen said, â€Å"A woman cannot be herself in the society of to-day, which is exclusively a masculine society, with laws written by men, and with accusers and judges who judge feminine conduct from the masculine standpoint.† Men of the Victorian Era held all of the power in both the privacy of the home and the public domain. However, even though men made decisions for society, creating laws for all its’ inhabitants, men of A Doll’s House are not only equally trapped as a result of societal expectations by gender roles, but also weak. Within his own home, Torvald treats Nora as his inferior, mirroring society’s expectations. Torvald once said, â€Å"It is already known at the bank that I mean to dismiss Krogstad. Is it to get about now that the new manager has changed his mind at his wife’s bidding.† (Ibsen, 40). The thought that others could think a woman might have power over him is terrifying to Torvald; he sees this as a great threat to his ego and status. In this traditional patriarchal run society, men are expected to provide for their family. Torvald suffers a great hardship because he is not the flawless breadwinner he should be according to society. Similarly, the men in Like Water for Chocolate are weak and naive as well in comparison to their decisive and stronger female counterparts. Pedro is a chief example of a man with a weak ego; since adolescence, Pedro is captive to his lust and passion for Tita. Unlike Pedro, the rebels and other male figures, Dr. John Brown is far more gender neutral than he is masculine, but equally insignificant. When needed most, Dr. Brown is too incompetent to heal beings such as Pedro after he is burned. It is Tita who takes action, employing techniques and remedies of her maternal grandmother in order to successful heal Pedro. It is combating the unexpected that puts willpower to the test. Society centers around those who change lives and uphold and rid of both culture and tradition; Tita conserves order, unlike men such as Torvald who made clear that he would not sacrifice his honor for the one he claims to love, society deems Nora the bad girl for leaving her husband and children. Nora’s choice to sacrifice a life with her family in pursuit of a finding her identity is beyond what her family, let alone Torvald, can understand. Nora removes herself from under the palm of her controlling husband exemplifying her sovereignty as a woman into the 20th century. Compared to this miserable Victorian image, the role of women in society today has undergone immeasurable metamorphosis. Women have more rights and social mobility than ever before. Conversely, this change has made the lives of women increasingly difficult as women seek to live free of society’s expectations as independent women pursuing their own ambitions, beliefs and identities today. By deciding to leave her family in pursuit of her own identity, beliefs and ambitions, Nora is a prime example of the modern woman. Today, women have more rights and opportunities than ever before; as a result women like Nora challenge societies pre-existing gender limitations every day. With Nora’s departure, Ibsen challenges both the normalcy of the ideal Victorian woman and societal expectations. During Victorian times, a wife’s role was to love, honor and obey her husband. Patmore writes about the â€Å"Angel† being passive and powerless, meek, charming, graceful, sympathetic, self-sacrificing, pious, and above all—pure. (Patmore). Unfortunately for Nora, in the context of the Victorian Era, her decision to leave her husband and family is considered an unforgivable scandal because women were expected to know their place. The relentless societal pressures of Victorian normalcy are what push Nora to the edge, resulting in her quest to find her identity. â€Å"Similarly, both Gertrudis and Tita reach the edge, responding to the changes of the revolution each in their own ways (â€Å"Like Water for Chocolate†).† â€Å"Gertrudis engages in acts of sexual liberation and takes flight from the home in order to participate as an active hand in the Revolution (â€Å"Like Water for Chocolate†).† â€Å"Conversely, Tita’s revolution is one far more personal and is not transparent until the next generation of women, represented by her niece, the narrator (â€Å"Like Water for Chocolate†).† â€Å"However Tita envisions a different future for the child and names her Esperanza, Hope (â€Å"Like Water for Chocolate†).† â€Å"Significantly, it is for Esperanza, and not for Tita, that the traditional happy ending is reserved (â€Å"Like Water for Chocolate†).† Women like Nora and Tita wife strive to defy pre-existing societal stereotypes and expectations for women everywhere and in the process; it makes them stronger as women. When putting gender roles into perspective, it is necessary to discern the diffusion of responsibilities among a family. Today, gender-equality has made separation of duties among men and women possible. During these eras, women were expected to be passive, powerless and self-sacrificing to their husband’s wants and needs. Men were expected to provide for their family through thick and thin, allotting a great amount of hardship to the patriarch of the home. Yet in both A Doll’s House and Like Water for Chocolate, women carry the culture and emotions of one generation to the next through a variety of mediums. Regardless of religion, race and gender, it is in the best interest of mankind to cease the suppression of humans’ rights, allotting equal freedoms and opportunities to both men and women. While patriarchal roots are deep-seeded within western politics, economics and social aspects, men, no different than women, are flawed; it is women who are the immeasurable anchor of society. References: Fadanelli, Guillermo. â€Å"La literatura a la que estamos condenados.† Unomà ¡suno (April 28, 1990):4. â€Å"Like Water for Chocolate† World Literature and Its Times: Profiles of Notable Literary Works and the Historic Events That Influenced Them. 1999. Encyclopedia.com. 18 May. 2012 . â€Å"Paterfamilias.† Dictionary.com. Dictionary.com. Web. 02 June 2012. .

Qatar Airways Marketing Strategy Case Study Example | Topics and Well Written Essays - 3500 words

Qatar Airways Marketing Strategy - Case Study Example Brand Management as a marketing strategy was started by Procter & Gamble. It seeks to increase the perceived value of the product or service to the customer, and effect a corresponding increase in sales. A good brand name should be-- legally protectable, easy to pronounce, easy to remember, easy to recognize; attract attention, suggest product or service benefits or suggest usage, suggest the company or product/service image, and distinguish the positioning of the product or service relative to the competition. (Wikipedia)In this age of globalization, Nation Branding has become a strategic marketing approach for many industries including the airline's industry.The inventor of Nation Branding in its modern form is Singapore's, Lee Kuan Yew. He defined what Singapore was, promoted it worldwide, and introduced a set of values and discipline for Singapore's citizens, using advertisements to help educate the population. Nation Branding is practiced by many states, including the United Sta tes and the United Kingdom, South Africa, New Zealand, and most Western European countries. Developing economies also use Nation Branding to create more favorable conditions for foreign direct investment, tourism, trade and diplomatic relations with other countries. Almost majority of international airlines use Nation Branding, such as— British Airways, Canadian Airlines, Singapore Airlines, Siberia Airlines, Japan Airlines, Qatar Airways, Philippine Airlines, Saudi Air, Gulf Air among others. Nations have become brands when for decades, researchers have studied â€Å"country of origin.† When there are two products labeled â€Å"Made in Mexico† and â€Å"Made in Japan,† consumers will consistently choose the â€Å"Made in Japan† product.. In 1998, a British marketing consultant named Simon Anholt took this concept a step further. He wrote an article in a trade journal, arguing that places and nations themselves are brands. Anholt received numerous calls from officials around the world seeking his services. In the world of nation branding, flags become logos, national anthems advertising jingles. When customers buy a pair of Calvin Klein jeans they are not just buying a few pounds of denim, they are buying the Calvin Klein experience. Simon Anholt said nation branding works the same way. (Weiner, 2006) According to Anhold, countries have reputations and

Management Technique Assignment Example | Topics and Well Written Essays - 1500 words

Management Technique - Assignment Example 30) The most important asset of the airport was the choosing a suitable baggage handling system .The application of the automatic baggage handling system facilitated quick aircraft turnaround time to as minimal as 30 minutes. The efficiencies in the operations were mostly promoted by the occurrence of a fast turn around and this made it remain competitive among other aircrafts. The plan however faced some shortcomings because of the under estimation of the complexity of the project that resulted to problems like snowballing and public frustrations from the individual involved. Notably, the airport’s opening had been delayed for at least 16 months due to problems in the baggage system. Another setback was the increased expenditure to cater for the maintenance of the empty airport and also the city of Denver was charged an interest cost of $ 1.1 M daily during the time of the delay (Jean 2000, p. 28) However the most embracing moment of the delay occurred after the media had sho wcased a demonstration on the system which clearly showed how the system bags were crushed, vital information and goods destroyed as well as how two carts crashed into each other while moving at a very high speed. After everything had been resolved and the opening day was agreed upon .The plan by this time had been destroyed beyond control and the system had been distorted completely. The system was now only using one single concourse by the single airline and for only out bound fights in comparison to the 3 concourses it had been using in the automating baggage system. The rest of the baggage handling was carried out by the use of a simple conveyor belts with a manual tug and a quickly built trolley system when it was as ascertained that the automating system could not work efficiently again. After a period of 10 years, the remaining parts of the system were still used in the baggage handling until the United Airlines announced that the old system was to be abandoned completely in August 2005.This was due to the increased cost of maintenance that had risen to about $ 1 million per month even surpassing the cost of a manual tug and trolley in a month (Adam 2000, p. 5) Basic Mode of Failure The downfall of the plan can be attributed to many factors. They include the fact that some of the main minds behind the formulation of this plan underestimated its complexity and this is seen to be the main reason for the failure of the Denver International Airport project. The managers of the project set up the most complex baggage system that has never been applied before. The increasing of the size of the plan by as much as ten times more than the automated system made it more difficult to control or grow in potential. This led to the rise of issues like â€Å"line balancing† due to the complexity of the system (Marj 2005, p 7). In a measure to regulate the system delivery, empty carts were distributed around the airport ready to pick up new bags. To achieve this goal all the 100 pick-up points had to be allocated empty carts efficiently. However this move got a setback because the queue could not clearly tell where they should anticipate the empty carts and where they should wait for the new bag. This resulted into delays thus the system could not efficiently achieve their operational goals as targeted. The project was initiated late because the managers under estimated its comp